Category Archives: Manufacturing

Denim industry says 30-40% of operative capacity shut

The Rs 15,000-crore denim industry says 30-40 per cent of its operating capacity has been shut since the goods and services tax (GST) was implemented, due to weak domestic demand and reduced potential for export.

The government has levied 12 per cent GST on branded garments beyond the maximum retail price of Rs 1,000 and five per cent below this threshold. Denim demand from local consumers and importers has fallen, with manufacturers either having to shut down or operate at reduced capacity.

“Since the GST implementation from July 1, the denim industry has temporarily closed down 30-40 per cent of its operating capacity across the board. If this continues, there can be more production cuts,” said Sharad Jaipuria, chairman, Denim Manufacturers Association.

The denim fabric manufacturing industry had, over the past decade, been growing at a 15 per cent compounded annual rate. Installed capacity is 1.5 billion metres a year, second largest in the world, after China. With annual sale of Rs 15,000 crore, this industry employs around 400,000 workers directly, besides the indirect spinoff.

Denim manufacturing hubs have gone under a massive slowdown due to the liquidity crunch after demonetisation and slow acceptance of GST by small players to become part of the formal economy. As 85 per cent of the fabric is sold in the the domestic market, denim fabric mills are badly hit,” said Akhilesh Rathi, Director, Bhaskar Denim.

The number of denim fabric mills was 30 in 2012; it is now 46. Denim fabric production capacity was 800 million metres in 2012 and is now 1,500 mn metres, with another 150 mn metres of new capacity in the pipeline for expansion.

According to Amit Dalmia of R&B Denims, the upstream activities of garment sewing and washing in small scale industry hubs will take a while before they change for working smoothly with the formal banking system. “We are not foreseeing any short-term recovery of the market,” he said.

India exports denim fabric of 200 mn metres annually. The value of export was $316 mn in 2016-17, down 11 per cent from $335 mn in 2014-15.

Atul Singh, Director at the Ashima Group, says the government needs to announce immediately some enhancement in duty drawback rates and extend some more benefits under the Returns of State Levies scheme, the Merchandise Export from India Scheme, the focus product and focus market schemes.

Denim industry faces investment drought

The Rs 30,000 crore Indian denim industry is likely to face a shortage of fresh investment in the next five years with around 30 per cent of capacity remaining idle for years.

Over the last five years, India’s denim makers have more than doubled capacity to 1.3 billion meters a year because of an abundance of cotton and subdued fibre prices. But lack of technological innovation among Indian manufacturers and the entry of international brands have forced almost a third of the country’s denim capacity to idle.

“With 42 mills in operation against 25 five years ago, India’s denim capacity has more than doubled to 1.3 billion meters. Of this, 30 per cent remains unutilised,” said Subir Mukherjee, business head, denim, Bhaskar Industries, one of India’s largest denim manufacturers.

THE STRUGGLE
Rs 30,000-cr Indian denim industry is growing at 15% per annum
30% capacity unutilised due to lack of technology innovation
Denim producers to focus on increase in capacity utilisation, number of mills doubled to 42 in five years
Estimated production at 1.3 billion meters

Apart from serving the domestic demand for jeans, India’s manufacturers used to export denim to garment factories in Bangladesh. Now, denim factories have been set up in Bangladesh to meet local demand. “We see enormous potential of growth in branded jeans,” said Rahul Mehta, president of the Clothing Manufacturers’ Association of India. Experts estimate 8 per cent annual growth in denim sales and 15 per cent in jeans over the next five years.
“Indians buy two or three pairs of jeans in a year against seven pairs in the US,” said Deval Shah, business head, Diesel & GAS.

“Indians should create their own brands as they understand Indian consumers better. Foreign brands are luxury ones limited to metro cities. India is gradually moving towards branding from labeling earlier. But, the average Indian business will have to shift to brand building for long-term profits in apparel,” said Mehta.

Anurag Asthana, vice-president, product development and sourcing, Myntra Designs, said, “We are receiving the most traction in the value segment. The denim business will grow both online and offline.”

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